Kaynela is a family-owned and operated farm that has been in business for over 8 years in kayunga . The farm specializes in growing high-quality fruits and vegetables, as well as raising livestock.
Strategy
We are set to transform the kaynela Farms into a reputable and unique farm in the agricultural busines.
Solution
To shine in a produce-rich farm landscape, The new identity provekes, enhances and engages the audience. We built this strategy with fearless marketing tactic that emboldens farm employees to experiment and take risks, while captivating audiences with unconventional and unexpected tactics.
Brand Strategy
Design system
Brand Voice
Brand Management
Marketing
Brand Strategy
The Logo signify productivity, innovation and quality. Containing a Sheild in its design element decribes the safety and secure procedure. Our goal was to define a flexible graphic system
Kaynela Farms is positioned as a premium agricultural enterprise offering eco-conscious consumers fresh, organic, and ethically produced food. With a strong commitment to sustainability, innovation, and community welfare, Kaynela Farms stands apart from competitors by combining modern farming with traditional values.
Design System
To become the leading model of sustainable and responsible agriculture in East Africa, providing high-quality, fresh produce and meat products while fostering environmental stewardship and community development.
In our initial design phase, we reimagined the visual identity of Kaynela Farms into a clean, modern system that reflects its commitment to sustainability and innovation. The brand mark was refined into simple geometric shapes symbolizing growth, nature, and balance, forming the basis of Kaynela’s graphic language.
Marketing Strategy
Community Events: Host seasonal events such as harvest festivals, food carnivals, and open farm days to attract local families and tourists.
In our journey to raise awareness about Kaynela Farms, we focused on meaningful partnerships and authentic storytelling. By collaborating with local chefs and influencers who share our passion for fresh, organic produce and sustainable living, we brought our farm experience closer to the community.
Through farm-to-table culinary events, engaging social media campaigns, and personalized farm tours, we showcased the true essence of Kaynela Farms—freshness, sustainability, and community spirit. These collaborations helped us connect with a wider audience, offering a taste of nature’s best while inspiring a healthier, eco-conscious lifestyle.
Brand Film
To bring the heart of Kaynela Farms to life, we produced a series of commercials and captivating videos that showcase the farm’s essence—from our lush fields and vibrant produce to the warmth of our farm tours and activities.
Each video captures the story of sustainable farming, community engagement, and the passion that drives us. Whether it’s the serene beauty of our eco-lodges, the excitement of interacting with our animals, or the hands-on experience of harvesting fresh produce, our visuals are designed to immerse viewers in the Kaynela experience.
Explore our videos and get a glimpse of what makes Kaynela Farms a place where nature, sustainability, and community come together.