The Chicken City Farms took great pride in their farm and the quality of their chickens. They believed in raising their chickens the old-fashioned way, with plenty of space to roam and a diet of natural grains and seeds. Their chickens were happy, healthy, and free-range.
Strategy
Amplify Chicken City Farms’ reputation as the premier provider of high-quality, ethically-raised, farm-fresh chicken, leveraging its unique selling proposition to drive customer loyalty, expand market share, and foster a strong brand community.
Solution
Word of high-quality chicken quickly spread, and soon, Sunny. Chicken City Farms was proud of the reputation it had built, creating a clear message and a clean, solid brand identity made a lasting impact to this farm
Brand Strategy
Design system
Brand Voice
Design System
We use clean, rounded fonts to convey approachability and clarity, ensuring readability and brand recall.
Chicken City Farm, a vibrant brand built around sustainable poultry farming, community engagement, and a commitment to delivering high-quality, farm-fresh products. This presentation explores the essence of our brand, from the visual elements that define us to the values that shape our story.
Visual System
To create a sustainable poultry ecosystem that provides superior quality products while fostering a strong connection with our customers.
Our logo combines modern design with farm-inspired aesthetics. The playful yet professional approach reflects Chicken City Farm’s mission of providing fresh, wholesome poultry products in a friendly environment.